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Nicholas & Associates

Brand Refresh / Tagline & Positioning / Visual System

INDUSTRY – General Contracting/Construction

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The challenge: Create a story and visual brand that positions a second-generation construction company as approachable, sophisticated, and able to execute on large- and small-scale builds.

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After learning the client’s history and understanding their future goals, we executed an extensive brand refresh. 

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Their new storyline showcases them as an ever-evolving business that can take on multi-million-dollar projects while keeping their well-earned reputation as a hands-on partner.

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The result: A set of collateral with a strong voice and friendly, sophisticated feel that pulls through the history and longevity of this construction powerhouse. 

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